Jim Kubichek, roast master of Coffee Gems Roastery attended the 20th annual Specialty Coffee Association of America conference in Minneapolis, Minnesota on May 2-5.
MINNEAPOLIS, Minn. U.S.A. (May 7, 2008) – By most accounts the Specialty Coffee Association of America’s (SCAA) 20th Annual Conference & Exhibition, held May 2 – 5 in Minneapolis, Minn., was a success. As the world’s largest coffee trade association, SCAA assembled 7,321 specialty coffee professionals from more than 40 countries. The international conference featured the Coffee of the Year Competition and the United States Barista Championship, hosted by Krups, and more than 850 exhibit booths spotlighting the latest, most innovative coffee products available.
As the world’s largest coffee event, the conference curriculum provided hours of education on topics such as growing and processing, roasting, brewing and serving, quality and standards, sustainability, industry trends, coffee cupping and agroecology. Conference attendees included coffee producers, exporters and importers, roasters, retailers, manufacturers, baristas and coffee enthusiasts.
The conference theme of “Roots” was fitting as the association featured Ethiopia—the birthplace of coffee—throughout the four-day event. The conference also featured the “experience” of Ethiopia, including music, coffee ceremonies and presentations of traditional attire and customs.
United States Barista Championship The 2008 United States Barista Championship also took place in conjunction with the annual SCAA event. The championship title was presented to Kyle Glanville from Intelligentsia Coffee & Tea in Los Angeles. Glanville edged out 58 of the nation’s other top baristas to become the nation’s best coffee server.
Roasters Guild Coffee of the Year Competition In this prestigious event, experienced SCAA judges presented C.I. Racafe & CIA S.C.A. of Colombia with the Gold Award for producing the world’s best specialty coffee in 2008. Judges cupped or thoroughly evaluated six distinct attributes of the competitors’ coffee samples, including fragrance, aroma, taste, flavor, aftertaste and body. The Silver Award went to Panama’s Hacienda La Esmerelda, which had won the previous three competitions. Volcafe Specialty Coffee of Ethiopia won the Bronze Award.
A ‘green’ conference In accord with SCAA’s mission of promoting sustainability in the specialty coffee industry, the association created a carbon neutrality program to help offset emissions related to conference travel, lodging and energy consumption. Conference attendees paid a small tariff to participate in the program. The funds collected will be donated to sustainable agroforestry non-profit organization, Trees for the Future, for the purchasing and planting of new trees.